Content Strategy for Google Discover

Client: Chashmak.ir

Role: SEO Strategist & Content Planner

Timeline: 2021 – 2022

Overview

This project focused on designing a comprehensive content strategy to position Chashmak.ir as a recognized source on Google Discover. The objective was to improve brand visibility and achieve consistent organic traffic growth through quality editorial and topical authority.

Goals

• Enhance Discover visibility for news and lifestyle content.
• Establish topic clusters to support E-E-A-T signals.
• Optimize internal linking and metadata for user engagement.

Key Results

Process & Insights

The project involved keyword clustering, competitor gap analysis, and mapping Discover-friendly content patterns. Integration of AMP and schema markup significantly improved mobile visibility. Continuous A/B testing on titles and images led to higher engagement.

Outcome

The content strategy not only boosted Discover impressions but also positioned Chashmak.ir as a trusted content hub. The project demonstrated the power of structured editorial workflows and data-driven topic prioritization.

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