Organic Traffic Growth — Chashmak.ir

Client: Chashmak.ir

Role: SEO Specialist

Timeline: 2022 – Present

Overview

This case study presents the organic search growth achieved for Chashmak.ir by implementing a data-driven SEO and content optimization plan focused on keyword intent, internal linking, and site performance.

Goals

• Increase organic clicks and overall search visibility.
• Expand keyword coverage across editorial categories.
• Enhance crawl efficiency and fix technical SEO issues.
• Boost engagement and CTR through optimized content structure.

Key Results

Process & Strategy

A detailed SEO audit and keyword clustering were conducted to prioritize high-intent opportunities. The strategy included optimization of meta tags, headings, page speed, and internal link architecture. A structured content roadmap was developed to refresh existing posts and target trending search topics.

Data Source

All data and screenshots are taken directly from Google Search Console. The comparison is between the most recent 3-month period (ending October 2025) and the previous 3-month period, demonstrating a growth from 199K to 404K organic clicks — a +103% increase in performance.

Due to confidentiality agreements, full keyword data cannot be disclosed. However, three verified examples of queries ranking in Position 1 on Google Search are displayed below.

Outcome

The implemented strategy resulted in a significant and sustainable increase in organic visibility, user engagement, and CTR. Chashmak.ir achieved consistent top rankings for multiple target keywords while doubling total organic clicks within 6 months.

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